Comparison tool
Ecommerce platform comparison, side by side
Add up to four ecommerce platforms below to compare them side by side. We'll line up their pricing, capabilities and feature sets, from Shopify vs WooCommerce to BigCommerce vs Shopify, and highlight the winner on every scored row.
| Platform | Shopify The all-in-one commerce engine 4.74.7 out of 5 | WooCommerce Open-source commerce for WordPress 4.44.4 out of 5 | BigCommerce Scalable SaaS with no transaction fees 4.34.3 out of 5 | |
|---|---|---|---|---|
| Pricing | ||||
| Starting price | $39/mo | Free core | $39/mo | |
| Transaction fees | 0% with Shopify Payments | 0% (gateway fees only) | 0% on every plan | |
| Free trial | 3-day free trial | Always free | 15-day free trial | |
| Best value score | 4.04.0 out of 5 | 4.54.5 out of 5 | 4.24.2 out of 5 | |
| Overview | ||||
| Overall rating | 4.74.7 out of 5 | 4.44.4 out of 5 | 4.34.3 out of 5 | |
| Category | Hosted SaaS | Open Source | Hosted SaaS | |
| Hosting | Fully hosted | Self-hosted | Fully hosted | |
| Best for | Fast-growing DTC brands | Content-led WordPress stores | High-volume & B2B sellers | |
| Founded | 2006 | 2011 | 2009 | |
| Capabilities | ||||
| Ease of use | 4.84.8 out of 5 | 3.43.4 out of 5 | 4.04.0 out of 5 | |
| Customization | 4.24.2 out of 5 | 4.94.9 out of 5 | 4.34.3 out of 5 | |
| Scalability | 4.74.7 out of 5 | 4.04.0 out of 5 | 4.64.6 out of 5 | |
| SEO | 4.34.3 out of 5 | 4.74.7 out of 5 | 4.44.4 out of 5 | |
| Support quality | 4.84.8 out of 5 | 3.43.4 out of 5 | 4.34.3 out of 5 | |
| Features | ||||
| App marketplace | 8,000+ apps | 60,000+ plugins | 1,000+ apps | |
| Payment gateways | 100+ gateways | 100+ gateways | 65+ gateways | |
| Staff accounts | 2–15 by plan | Unlimited | Unlimited | |
| Point of sale (POS) | Yes | Yes | Yes | |
| Multi-currency | Yes | Yes | Yes | |
| Multilingual | Yes | Yes | Yes | |
| Abandoned cart recovery | Yes | Yes | Yes | |
| Built-in blog | Yes | Yes | Yes | |
| Headless / API | Yes | Yes | Yes | |
| 24/7 support | Yes | No | Yes | |
Score breakdown
Side-by-side ratings across the six dimensions we test.
Ease of use
Customization
Scalability
SEO
Value
Support
Shopify
The market leader for hosted commerce. Shopify pairs a polished admin with the deepest app ecosystem on the planet, making it the default choice for brands that want to launch fast and scale without touching servers.
Strengths
- Largest app store (8,000+ apps)
- Best-in-class checkout conversion
- Excellent 24/7 support
Watch-outs
- Transaction fees if not using Shopify Payments
- App costs add up quickly
WooCommerce
A free, open-source plugin that turns any WordPress site into a store. Unbeatable flexibility and ownership, but you bring your own hosting, security, and maintenance.
Strengths
- Completely free and open source
- Total control over code and data
- Massive plugin & theme library
Watch-outs
- You manage hosting & security
- Costs hide in plugins + hosting
BigCommerce
A hosted platform that competes with Shopify on power while never charging transaction fees. Rich built-in features mean fewer paid apps, but the admin is less polished.
Strengths
- Zero transaction fees on all plans
- Most features built-in (less app reliance)
- Strong native B2B tools
Watch-outs
- Annual sales thresholds force upgrades
- Smaller app marketplace